Marketing That Works: Finding the Right Customers

Part 1 of Marketing That Works: Practical Strategies for Local Businesses

Not all customers are the right customers — and marketing to everyone often means converting no one. In this practical, small-business–focused training, you’ll learn how to identify and reach the customers most likely to buy from you.

Led by Sash Johnson of Choctaw Websites, this session will walk you through how to clearly define your ideal customer, refine your message, and focus your marketing efforts where they will have the greatest impact. You’ll leave with actionable strategies you can start using immediately.

This class is part of the Marketing That Works training series, but each session stands alone. You’re welcome to attend this class on its own or as part of the full series.

 Location: Kiamichi Tech Business Center